IN CASE the warm, fuzzy feeling that comes from saving lives is not enough, China Southern Airlines is offering an additional incentive to any scientist who develops a SARS vaccine: the honorary title of 鈥淐hina Southern Airlines Most Respected Passenger鈥 plus free flights anywhere, anytime for the rest of their life. The largesse of China鈥檚 largest airline does not end there. To win back passengers put off by the epidemic, its other offers include discounted air fares to medical staff at the forefront of China鈥檚 fight against SARS, complimentary cold tea, face masks and disinfecting facial tissue, and free 鈥淪ARS Liability Insurance鈥 against catching the infection in-flight.
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